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MKT 473 - Marketing Research: Start Here

This guide will point you to sources available via the Bruno Library that will help you with your research projects.

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Paul Brothers
Contact:
108 Bruno Business Library

Box 870266

205-348-1097
Website / Blog Page

Guide Contents

Company/Industry Databases - look here to begin your search for company and industry information:

Market & Consumer Behavior - look here for demographics about your best customers for products, services, etc.

Articles - look here for quick searches that includes 1000's of journals, magazines, newspapers, trade publications, etc.

Best Bets

OneSource - For quick access to Company information.

IBISWorld - For quick access to Industry information.

ABI/INFORM - For quick access to articles from 1000's of publications like the Wall Street Journal.

SimplyMap - For quick access to mapping software that uses GIS.  Data based on consumer use surveys.

Welcome

The purpose of this guide is to consolidate and showcase some resources useful for your class project, in particular, but for general business reference, too.