STEM Path to the MBA: Business Research Academy

The purpose of this guide is to provide an overview of the Business Research Academy and showcase some Bruno Business Library subscription resources.  You will learn more about these and hopefully use them as you advance through the program and work through the modules (embedded within Blackboard Learn) under the Business Research Academy.  

Some of the sources that we are presenting here on this overview LibGuide underscore the key areas of the Business Model Canvas (BMC).  The BMC provides a workable framework to present a number of sources that support the 9 key areas of that framework.

As you look through this LibGuide you will see some boxes that have titles that reflect the BMC. Use this LibGuide as a reference tool for some of the things you will learn in the Business Research Academy, as well as a guide to assist you in your research as you are putting your business plan together. 

Best wishes,

Bruno Business Librarians

The Business Model Canvas (BMC), found in your textbook, has been used as a guide to turn your attention to some of the Bruno Library subscribed databases that support those key areas such as "Value Proposition" - see Mintel Reports and MarketResearch.com Academic.  You will find a LibGuide for the Business Model Canvas (BMC) within Blackboard Learn in the Business Research Academy modules for GBA 371 - Operations Management.

You will use a mixture of delivery platforms to access the learning content for the Business Research Academy. This particular platform is called a LibGuide and is provided via a company called SpringShare. They produce a number of online service products like this. Another one of their products that you will use is called LibWizard.   

• Each class will have about 6 weeks to review the Business Research Academy modules and take a quiz which counts toward your class grade. The quiz can only be taken once. There are about 20 questions based on the modules.
• You can review the material (i.e. modules) as many times as you choose.
• Quizzes are open - book, note, computer, etc). Some questions require you to use the databases that you have learned about in the modules.
• We like to get your feedback about the Business Research Academy (so we can continually improve the experience) and therefore we welcome your comments or suggestions. Some classes are asked to fill out a survey to evaluate the Academy, from time to time.
• Feel free to contact the Bruno Business Librarians if you have any questions.