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APR 332: Public Relations Writing: Start Here
Library tools for researching clients, issues and populations.
WARC (World Advertising Research Center) features a large collection of successful marketing and advertising case studies, complete with videos and print ads from the campaigns. Also includes news sources, academic journals, and trade publications related to advertising, Adspend data sets, and market trend research.
Indexes business journals worldwide; covers marketing, management, MIS, POM, accounting, finance, economics and more. Also includes financial data, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, and SWOT analyses. Includes the full text of articles from many publishers and links to full text options for other articles. 1886 to present. Updated daily.
NYT Collegiate Readership Program
Through its Collegiate Readership Program, the New York Times provides full access to its website for UA students and employees.
Visit www.nytimes.com/passes and enter your UA email address to receive your 24-hour pass. A new pass may be requested each day.