Provides advertising expenditure data across 18 media types, including magazines, newspapers, radio, cable and network television and internet. Functionality allows users to monitor advertising expenditure by brand.
A well known resource for advertising media data and profiles of advertisers and the advertising agencies that work with those companies, allows users to search or browse by advertiser or by ad agency. It covers thousands of companies, ad agencies, key contacts and brands. NOTE: AdForum can be accessed through Winmo.
SRDS provides media rates (ad prices) and related data for advertisers. It lists advertising rates, editorial or programming content, circulation and other basic information (e.g. how many years in business and the name of the owner) for a broad range of media selling advertising space. SRDS also contains selected demographic and market information for metropolitan areas and counties.