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APR 422: Home

Library resources for your media planning project

Getting Started

Bruno Library website
Nearly everything in our library can be found here.  If you are looking to start any research project, this will be the perfect place for you to find all the material you need.

Catalog Search
Looking for a book or magazine.  Our new library catalog, "Scout" can help you find everything you need.  Enter an author, book title or just a keyword to get a list of material.  Once you get your list, use the menus on the right to get more specific results.

Library Hours
These are pretty consistent throughout the semester, but a good place to find out how late we are open during Fall Break or Thanksgiving.

Bruno Library FAQ

Got a question? Need an answer?

Use the Bruno Library's FAQ to find answers on business research topics or the services of the Bruno Library. Click on the link to browse the available questions, or use the search box.

Finding Books & Articles

A lot of material can be accessed through the Bruno Library website. Here, you will find information on just about everything the library offers the UA community.  Whether you are looking for databases, where to get help with your research, or where to find course-specific pages, we have it available for you.

Need to find a book, magazine, cd etc?  Search the new library catalog called Scout.  

Research Assistance

Business reference librarians are available at the reference desk in the Bruno Library at the following times:

Monday - Thursday
10 a.m. - noon, 1 - 4 p.m., 7 - 9 p.m.

10 a.m. - noon, 1 - 4 p.m.

A business reference librarian is also on call on weekdays from 8:30 to 10 a.m. and from 4:00 to 4:45 p.m.

Both phone and walk-in requests are invited. You may make an appointment with a librarian for more in-depth assistance.

Phone number: (205) 348-1080

University of Alabama faculty, staff, and students may also submit questions to the business reference librarians using the Bruno Library's Ask A Librarian electronic reference service.

Citing Sources

As part of the UA community, you have free access to this citation resource in perpetuity.  Use it for any research-related project that you are working on.  It will download all the sources you use for a project and format them into the citation style that is requested by your professor.  Set up your free account.

HBS Citation Guide
Examples of how to cite many business sources.  For those who still like old school citation compilation and haven't made the leap to RefWorks.

Ask Me

Mark Siciliano's picture
Mark Siciliano
106 Bruno Business Library