Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

APR 422: Market Information

Library resources for your media planning project

Industry/Marketing Sources

Passport GMID
Get business data on countries, markets and consumers.  Contains full-length reports, statistics and brand information for products located all over the world. 

Start your search by clicking the orange search button in the upper-left part of the page.  Pay atttention to the similar products links that may be located on the right of your search results. Academic
Search for full length reports on a wide variety of global industry and marketing data.  All reports can be downloaded as a .pdf file.

Mintel Reports
Market information for consumer products, travel, lifestyles and leisure. Industries covered include airlines, automotive, beauty and personal products, apparel, food and food service, health and wellness, technology, and retailing. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles.

Contains information on over 700 industries.  Get descriptive data on segmentation, competition, industry conditions and much more.  IBIS reports are also downloadable as .pdf files.

Provides all types of company information including financials, analyst reports, industry performance, SWOT analysis etc.  Excellent source to build a competitive intelligence file.

Products in the News

Business Source Premier
More than just a full-text searchable database.  Contains industry reports, company reports, SWOT analysis, market research reports and much more.  Type a search term into the box and then choose the type of report you want from the horizontal menu located just above your search results.

Seaches thousands of global newspapers, including some of the prominent names such as the Wall Street Journal, Financial Times and New York Times.

LexisNexis Academic
In addition to searching thousands of global newspapers (including foreign language sources) LexisNexis also searches radio and television transcripts, blogs, country information and legal documents.

Ask Me

Mark Siciliano's picture
Mark Siciliano
106 Bruno Business Library