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APR 422: Demographic Information

Library resources for your media planning project

Demographics/Buying Behavior

This database allows you to compare demographic, psychographic and buying behavior for thousands of products within a geographic region.  Data can be downloaded as an excel file and maps can be generated to enhance your visual presentation. 

***It is highly recommended that you view at least one of the tutorial videos that they provide, either at start-up or by clicking on the 'Tutorial Videos' link towards the upper right side of the page***  Each is only a couple of minutes and your working knowledge of the product will increase dramatically.

Another database to view consumer information for thousands of variables.  This database is only available by clicking on the desktop icon on the computers in the Bruno Library.  Handouts are available by the printers on the first floor.  See a librarian to get a one-on-one explanation on how to navigate and interpret the data.

SRDS:  The Lifestyle Market Analyst
Bruno Library Reference HF5415.33 .U6 L54

Household Spending:  Who Spends How Much on What
Bruno Library Reference HC110 .C6 O34

Best Customers:  Demographics of Consumer Demand
Bruno Library Reference HC79 .C6 B47

Ask Me

Mark Siciliano's picture
Mark Siciliano
106 Bruno Business Library