Provides market information on markets for consumer products, travel, lifestyles and leisure for industries like airlines, automotive, beauty and personal products, apparel, food and food service, health and wellness, technology, and retailing. Reports combine data & analysis of the competitive landscape, market-share analysis and consumer profiles.
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WARC (World Advertising Research Center) features a large collection of successful marketing and advertising case studies, complete with videos and print ads from the campaigns. Also includes news sources, academic journals, and trade publications related to advertising, Adspend data sets, and market trend research.
Catalyst (formerly the Insights Platform), contains data from the National Consumer study, an annual survey of U.S. consumers' buying and media habits. Use to create customized reports of the data. The most recent data available is two years old.
Formerly known as SimplyMap, a web-based mapping application that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing variables. Custom information can be exported to Excel, PDF, Microsoft Word and more.
If you would like to save your work, you must register for an account. Navigate to the database and select “Create an Account” if you are a first-time user.
SRDS provides media rates (ad prices) and related data for advertisers. Lists advertising rates, editorial or programming content, circulation and other basic information (e.g. years in business and the owner's name) for a broad range of media selling advertising space. Selected demographic and market information for metropolitan areas and counties.
Detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.
Formerly known as SBRnet (Sports Business Research Network) offers market research and industry news for the sporting goods and sports marketing industries.