Research Guides: Marketing & Advertising: Marketing

Marketing - definition

Marketing
Definition

Census Demographic Data

American FactFinder
Gateway to US Census data, including the American Community Survey and 2010 Census.
American Community Survey
Use for detailed statistics for smaller geographic areas, including select congressional districts, counties and metro areas. The 3-Year Estimates provide more detailed data.
State & County Quick Facts
Statistical Abstract
This "national data book," updated every year, contains a broad selection of statistics. Browse by category (health & nutrition, recreation & travel, etc.) to find statistics tables. (Last edition published in 2012.)

Marketing Databases

Mintel Reports This link opens in a new window
Mintel reports provide market information on markets for consumer products, travel, lifestyles and leisure. Industries covered include airlines, automotive, beauty and personal products, apparel, food and food service, health and wellness, technology, and retailing. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles.
Access Instructions: Please accept the terms and conditions before clicking through to the Mintel homepage. First time users must create a profile using your university email address before downloading reports.
WARC.com This link opens in a new window
WARC (World Advertising Research Center) features a large collection of successful marketing and advertising case studies, complete with videos and print ads from the campaigns. Also includes news sources, academic journals, and trade publications related to advertising, Adspend data sets, and market trend research.
Simmons Insights This link opens in a new window
Simmons Insights, formerly Simmons OneView, contains data from the National Consumer study, an annual survey of U.S. consumers' buying and media habits. Use to create customized reports of the data. The most recent data available is two years old.

Access is limited to 100 simultaneous users.
SimplyAnalytics This link opens in a new window
Formerly known as SimplyMap, a web-based mapping application that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing variables. Custom information can be exported to Excel, PDF, Microsoft Word and more. See "more..." for login instructions.
Access is limited to 10 simultaneous users. After clicking the link, users can either login as a guest or create a login to save work.
SRDS: Standard Rate and Data Service This link opens in a new window
SRDS provides media rates (ad prices) and related data for advertisers. It lists advertising rates, editorial or programming content, circulation and other basic information (e.g. how many years in business and the name of the owner) for a broad range of media selling advertising space. SRDS also contains selected demographic and market information for metropolitan areas and counties.
MarketResearch.com Academic This link opens in a new window
Detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.

Sports Market Research

Sports Market Analytics This link opens in a new window
Formerly known as SBRnet (Sports Business Research Network) offers market research and industry news for the sporting goods and sports marketing industries.

Marketing & Advertising

Marketing - definition

Census Demographic Data

Marketing Databases

Sports Market Research

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