It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Deep coverage of spending, marketing, demographic and social behaviors in the digital world (social media, internet and mobile application, company spending, consumer reception, and financial data).
Detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.
Very detailed information about your customers, what they buy and how often.
Start by choosing a company or industry. Browse the reports to find the one that best meets your needs.
Access Instructions: Please accept the terms and conditions before clicking through to the Mintel homepage. First time users must create a profile using your university email address before downloading reports.
Clicking on a media type, on the left, will show you geographies and sub-sectors. This provides you with information about reaching consumers within your marketplace, how much it'll cost you and the key demographics.
Provides extremely detailed coverage of consumer behavior and how they pertain to the digital world. For example, how often do college students make purchases based on Facebook recommendations?
Do a search for a company, product or industry (using the top search box) and you'll get a lot of reports/stats that you can use.
This will provide industry-level information on the consumers that will be buying your services.
Use the Industry Outlook tab to find out where the industry is heading. Combine this with the user -focused databases (Simmons, Mintel) for a full analysis of consumer trends.
Detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.
Mintel reports provide market information on markets for consumer products, travel, lifestyles and leisure. Industries covered include airlines, automotive, beauty and personal products, apparel, food and food service, health and wellness, technology, and retailing. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles.
Access Instructions: Please accept the terms and conditions before clicking through to the Mintel homepage. First time users must create a profile using your university email address before downloading reports.
Generate cross tabulation data from thousands of variables. Allows you to drill-down to specific consumers and find out their purchasing activity, buying behaviors and time-use on various activities.
Choose a location (can be as small as a couple of blocks or as large as the U.S.) and then select a variable you'd like information on. For example, show me the number of coffee shops in Mobile, AL. Or, the average income in Orange County, CA.
Access is limited to 3 simultaneous users. After clicking the link, users can either login as a guest or create a login to save work.
Provides extremely detailed coverage of consumer behavior and how they pertain to the digital world. For example, how often do college students make purchases based on Facebook recommendations?
Mintel reports provide market information on markets for consumer products, travel, lifestyles and leisure. Industries covered include airlines, automotive, beauty and personal products, apparel, food and food service, health and wellness, technology, and retailing. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles.
Access Instructions: Please accept the terms and conditions before clicking through to the Mintel homepage. First time users must create a profile using your university email address before downloading reports.
Simmons Insights, formerly Simmons OneView, contains data from the National Consumer study, an annual survey of U.S. consumers' buying and media habits. Use to create customized reports of the data. The most recent data available is two years old.
SRDS provides media rates (ad prices) and related data for advertisers. It lists advertising rates, editorial or programming content, circulation and other basic information (e.g. how many years in business and the name of the owner) for a broad range of media selling advertising space. SRDS also contains selected demographic and market information for metropolitan areas and counties.