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Survey Design Basics
1. Identify your research questions.
- What do you want to find out?
- Why is it important to investigate?
- You should only have a few questions per project.
2. Identify the population of interest.
- What group or groups are you interested in?
- What demographic groups may have differences within your population?
- How will you reach your participants?
3. Identify the variables in your research.
- What background information do you have?
- Its useful to create a concept map to show relationships.
4. Create an instrument for data collection.
- Include an introduction for participants
- Avoid asking about multiple concepts in one question
- Avoid leading questions
- Do not overlap options
- Response (Likert) scales should be balanced
- Provide a neutral option
- Include limited open ended questions
- Thank the respondent and provide contact information
5. Test your survey instrument
- Do participants understand the questions?
- How long does it take?