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Simmons Insights, formerly Simmons OneView, contains data from the National Consumer study, an annual survey of U.S. consumers' buying and media habits. Use to create customized reports of the data. The most recent data available is three years old.
Access is limited to 15 simultaneous users. Access requires Adobe Flash.
Formerly known as SimplyMap, a web-based mapping application that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing variables. Custom information can be exported to Excel, PDF, Microsoft Word and more. See "more..." for login instructions.
Access is limited to 3 simultaneous users. After clicking the link, users can either login as a guest or create a login to save work.
Mintel reports provide market information on markets for consumer products, travel, lifestyles and leisure. Industries covered include airlines, automotive, beauty and personal products, apparel, food and food service, health and wellness, technology, and retailing. Each report combines data & analysis of the competitive landscape, market-share analysis and consumer profiles.
Access Instructions: Please accept the terms and conditions before clicking through to the Mintel homepage. First time users must create a profile using your university email address before downloading reports.
Detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.
Passport is a comprehensive system providing key business intelligence on countries, companies, markets and consumers, with statistics covering historical and forecasted data. Includes lifestyle indicators and analysis, market analysis, company profiles and market shares. Features historic and forecast statistics from 1977-2016, 5-year historic market size data, plus 5-year forecasts.
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Food Studies Online includes works covering how food shapes and defines people's lives through the eyes of philosophers, historians, scientists, sociologists, artists, anthropologists, activists, physicists, psychologists, chefs, and many other important researchers.
Provides advertising expenditure data across 18 media types, including magazines, newspapers, radio, cable and network television and internet. Functionality allows users to monitor advertising expenditure by brand.
Providing a unique insight into the American consumer boom of the mid-20th century, this collection includes the complete market research reports from Ernest Dichter, the era’s foremost consumer analyst and market research pioneer.