The purpose of this guide is to consolidate and showcase some resources useful for your class project, in particular, but for general business reference, too.
Company/Industry Databases - look here to begin your search for company and industry information:
Market & Consumer Behavior - look here for demographics about your best customers for products, services, etc.
Articles - look here for quick searches that includes 1000's of journals, magazines, newspapers, trade publications, etc.
Mergent Online- For quick access to Company information.
IBISWorld - For quick access to Industry information.
SimplyAnalytics - For quick access to mapping software that uses GIS. Data based on consumer use surveys.
Business Source Ultimate - search for articles from 1000's of publications, includes scholarly journals.
Software available at UA - https://oit.ua.edu/software/