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MKT 473 Marketing Research

This guide will point you to sources available via the Bruno Library that will help you with your research projects.


The purpose of this guide is to consolidate and showcase some resources useful for your class project, in particular, but for general business reference, too.

Guide Contents

Company/Industry Databases - look here to begin your search for company and industry information:

Market & Consumer Behavior - look here for demographics about your best customers for products, services, etc.

Articles - look here for quick searches that includes 1000's of journals, magazines, newspapers, trade publications, etc.

Best Bets

Mergent Online- For quick access to Company information.

IBISWorld - For quick access to Industry information.

SimplyAnalytics - For quick access to mapping software that uses GIS.  Data based on consumer use surveys.

Business Source Ultimate - search for articles from 1000's of publications, includes scholarly journals.

Software available at UA -