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MKT 411, 476 and 477 [Service Program in Marketing and Supply Chain Management]

Introduction and overview of online subscription sources via the Bruno Library to assist with supply chain management course (i.e. MKT 411).

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Business Source Ultimate
Business Source Ultimate gives access to full-text business journals, covering current trends, historical data, and global perspectives from 1886 to present. It includes essential journals like Harvard Business Review and Forbes.