Catalyst (formerly the Insights Platform), contains data from the National Consumer study, an annual survey of U.S. consumers' buying and media habits. Use to create customized reports of the data. The most recent data available is two years old.
Click here to view a brief (approx. 5 minute) video tutorial on Simmons Insights.
Click here for an extended (approx. 30 min.) video tutorial on Simmons Insights.
(8 min:46 sec): Defining Audience | Psychographics |Media Studies
Be sure to click on the question ? mark ---with the circle around it--- in the top right on Simmons Insights to reveal more resources such as guides, videos, etc.
Market Segmentation
Demographic Psychographic
Age | Lifestyle |
Education | Beliefs |
Income | Priorities |
Sex | Attitudes |
Region | Aspirations |
etc. | etc. |
Formerly known as SimplyMap, a web-based mapping application that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing variables. Custom information can be exported to Excel, PDF, Microsoft Word and more.
If you would like to save your work, you must register for an account. Navigate to the database and select “Create an Account” if you are a first-time user.
Provides market information on markets for consumer products, travel, lifestyles and leisure for industries like airlines, automotive, beauty and personal products, apparel, food and food service, health and wellness, technology, and retailing. Reports combine data & analysis of the competitive landscape, market-share analysis and consumer profiles.
Access Instructions: Please accept the terms and conditions before clicking through to the Mintel homepage. First time users must create a profile using your university email address before downloading reports.
Formerly known as SBRnet (Sports Business Research Network) offers market research and industry news for the sporting goods and sports marketing industries.
Detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.
MarketLine offers a collection of company, industry, financial, product and country information, research and data extending over all major marketplaces and industries.
Passport is a comprehensive system providing key business intelligence on countries, companies, markets and consumers, with statistics covering historical and forecasted data. Includes lifestyle indicators and analysis, market analysis, company profiles and market shares.
Features historic and forecast statistics from 1977-2016, 5-year historic market size data, plus 5-year forecasts. NOTE: Please read terms and click "Accept".
Food Studies Online includes works covering how food shapes and defines people's lives through the eyes of philosophers, historians, scientists, sociologists, artists, anthropologists, activists, physicists, psychologists, chefs, and many other important researchers.
Provides advertising expenditure data across 18 media types, including magazines, newspapers, radio, cable and network television and internet. Functionality allows users to monitor advertising expenditure by brand.