Articles
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Business Source Ultimate gives access to full-text business journals, covering current trends, historical data, and global perspectives from 1886 to present. It includes essential journals like Harvard Business Review and Forbes.
Further reading suggestions.
Here is a great article that speaks about some issues of consumer behavior; but, is, of course, as you will see, more about the idea of using narrative communication---via qualitative research--- in the field of business:
Economics and the human instinct for storytelling by Robert Shiller
http://review.chicagobooth.edu/economics/2017/article/economics-and-human-instinct-storytelling