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Welcome
The purpose of this guide is to provide an overview of the University Libraries STEM Business Intelligence (SBI) and showcase some Bruno Business Library subscription resources. You will learn more about these and hopefully use them as you advance through the program and work through the modules (embedded within the Blackboard Learn shell for your course) using the link for University Libraries STEM Business Intelligence.
Some of the sources that we are presenting here on this overview LibGuide underscore the key areas of the Business Model Canvas (BMC). The BMC provides a workable framework to present a number of sources that support the 9 key areas of that framework.
As you look through this LibGuide you will see some boxes that have titles that reflect the BMC. Use this LibGuide as a reference tool for some of the things you will learn in the modules, as well as a guide to assist you in your research as you are putting your business plan together.
Best wishes,
Bruno Business Librarians
Business Model Canvas
The Business Model Canvas (BMC), found in your textbook (e-book link below), has been used as a guide to turn your attention to some of the Bruno Library subscribed databases that support those key areas such as "Value Proposition" - see Mintel Reports and MarketResearch.com Academic. You will find a link to the LibGuide for the Business Model Canvas (BMC) with related databases for each component---within the GBA 171 - Module 1. You can also find the Business Model Canvas LibGuide on the Bruno Library website under Resources > Course/Subject Guides.
STEM Business Intelligence (SBI)
SBI modules can be accessed through your Blackboard course shell. If you have trouble accessing these modules, please check with your instructor, or your assigned class librarian.
How the SBI Works
- Each class will have three weeks to review the content modules and complete the assignment based on the content of the modules and your use of the database tools. NOTE: IT IS BETTER TO COMPLETE THIS EARLIER IN THE SEMESTER RATHER THAN LATER, AS IT WILL HELP YOU WITH YOUR CLASS!
- You can review the material (i.e. modules) as many times as you choose.
- You will be asked to send a pdf of your assignment results to your STEM instructor in order to received credit for this part of your class.
- Feel free to contact the Bruno Business Librarians if you have any questions.
eBook links for STEM students
Co-Intelligence by
AN INSTANT NEW YORK TIMES BESTSELLER From Wharton professor and author of the popular One Useful Thing Substack newsletter Ethan Mollick comes the definitive playbook for working, learning, and living in the new age of AI Something new entered our world in November 2022 -- the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understood what ChatGPT meant: after millions of years on our own, humans had developed a kind of co-intelligence that could augment, or even replace, human thinking. Through his writing, speaking, and teaching, Mollick has become one of the most prominent and provocative explainers of AI, focusing on the practical aspects of how these new tools for thought can transform our world. In Co-Intelligence, Mollick urges us to engage with AI as co-worker, co-teacher, and coach. He assesses its profound impact on business and education, using dozens of real-time examples of AI in action. Co-Intelligence shows what it means to think and work together with smart machines, and why it's imperative that we master that skill. Mollick challenges us to utilize AI's enormous power without losing our identity, to learn from it without being misled, and to harness its gifts to create a better human future. Wide ranging, hugely thought-provoking, optimistic, and lucid, Co-Intelligence reveals the promise and power of this new era.
ISBN: 9780593716717Publication Date: 2024-04-02
Business Model Generation by
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
ISBN: 9780470876411Publication Date: 2010-07-13
Pursuing the Good Life by
When we think of psychology, we think of a field dedicated to understanding and curing the dark side of life - addictions, phobias, compulsions, anxieties, and on and on. But there is a field of psychology that looks at the bright side, that considers seriously such questions as what makes life most worth living? And how can we pursue a good life? That field is called, not surprisingly, positive psychology. In Pursuing the Good Life, one of the founders of positive psychology, Christopher Peterson, offers one hundred bite-sized reflections exploring the many sides of this exciting new field. With the humor, warmth, and wisdom that has made him an award-winning teacher, Peterson takes readers on a lively tour of the sunny side of the psychological street. What are the roles played by positive emotions and happiness, by strengths of character, by optimism, and by good relationships with others? How can we pursue the good life in families, workplaces, schools, and sports, no matter who we are or where we live? With titles such as "You May Now Kiss the Bride - And Would You Like Fries With That?" and "How Can You Tell If Someone from France is Happy?" Peterson good-humoredly explores these questions and many others, including such diverse topics as the difference between employment and work, the value of doing the right thing, and why books matter, among other subjects. Throughout, Peterson shows that happiness is not simply the result of a fortunate spin of the genetic wheel. There are things that people can learn to do to lead happier lives. Pursuing the Good Life is both an enjoyable read and an invaluable guide to making the good life part of your everyday existence.
ISBN: 9780199916351Publication Date: 2012-12-31
