Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MGT 484 Small Business Management: Start Here

Resources for Business Management project


Company Information
Find detailed information on public and private companies within a certain geography, with similar sales or in a particular industry.  Databases can provide company history, SWOT analysis, competitors, financial statements and analyst recommendations. 

News and Articles
Databases will give you access to thousands of newspapers, published all over the world.  You will be able to search for, and read about stories that happened as the events happened.  Large publications such as the Wall Street Journal and NY Times, as well as small-market papers can be accessed.

Industry/Market Information
Access reports and statistics on user demographics, user behaviors, sales potential and industry analysis.  Databases include standard industry reports, marketing reports and visualization-based statistical analysis.

Citing These Sources
Everything you use from these databases will have to be cited.  These are links that can make this an easy process.

BICORS Strategic Analysis Framework

I. BACKGROUND. Brief Overview of the Internal and External Environments:

A. Internal Environment Overview (Firm/Company):
• Who: Identify the organization, its products/services, and core customers
• What: Organization’s major resource/capability Strengths / Weaknesses
• How: does it create value (V-C) / capture value (P-C) (i.e., Business Model)?

B. External Environment Overview (Macro/Market, Industry, & Competitive):
• Where: Geographic markets in which the organization operates?
• What: (PESTEL) Factors exist in the external environment?
• Which: Product/Service Industries?
• How: attractive/unattractive is the Industry?
• What: Opportunities and Threats exist in these external environments?

II. ISSUES. Identify the “Problems” to address:
• What issues/problems exist in the internal (organization) and/or external (macro, industry, & competitive) environments above?
• Which issues are most important or critical to the organization? Reason why/how?

III. CAUSES. Assess the Probable “Causes” of the problems:
• What internal and/or external factors are really causing the issue(s)/problem(s)?
• Reason why/how they logically cause the issue(s)?

IV. OPTIONS. Analyze the Strategic Options available to the organization:
• Use a “T-O-W-S” matrix to develop a list of Options available to address the Causes of the important Issues identified (part II & III) by matching internal Strengths & Weaknesses to external Opportunities & Threats (part I).

• From your Options (part IV) make a Recommendation(s) that logically addresses the Causes of Major Issues identified (part II & III) subject to the constraints of your analyses (parts I & IV).

VI. SUPPORT. Justify & Sell the recommendation:
• Using quantitative facts, clear logic, and strong reasoning to Support and justify the Recommendation(s) offered (part V).

Ask Me

Mark Siciliano's picture
Mark Siciliano
106 Bruno Business Library