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MKT 410 Managing Innovation

Market and Consumer Behavior

Simmons Insights video tutorials


Click here to view a brief (approx. 5 minute) video tutorial on Simmons Insights.

Click here for an extended (approx. 30 min.) video tutorial on Simmons Insights.

 (8 min:46 sec): Defining Audience | Psychographics |Media Studies


Be sure to click on the question ? mark ---with the circle around it--- in the top right on Simmons Insights to reveal more resources such as guides, videos, etc.

Tapestry Segementation

Market Segmentation


Market Segmentation

 Demographic                                                                                       Psychographic

Age Lifestyle
Education Beliefs
Income Priorities
Sex Attitudes
Region Aspirations
etc. etc.


Market and Consumer Behavior - cont.

Books, eBooks