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MKT 473 Marketing Research

This guide will point you to sources available via the Bruno Library that will help you with your research projects.

Market and Consumer Behavior

Simmons Catalyst video tutorials

 

Click here to view a brief (approx. 5 minute) video tutorial on Simmons Catalyst.

Click here for an extended (approx. 30 min.) video tutorial on Simmons Catalyst.

 (8 min:46 sec): Defining Audience | Psychographics |Media Studies

 

Be sure to click on the question ? mark ---with the circle around it--- in the top right on Simmons Catalyst to reveal more resources such as guides, videos, etc.

Tapestry Segementation

Market Segmentation

 

Market Segmentation

 Demographic                                                                                       Psychographic

Age Lifestyle
Education Beliefs
Income Priorities
Sex Attitudes
Region Aspirations
etc. etc.

 

Market and Consumer Behavior - cont.

Books, eBooks

National Economic Indicators