Targeting Age Groups
- Pew Research CenterThe Pew Research Center is a nonpartisan think tank that collects and shares public opinion polling and demographic research. Pew has published many analyses on topics related to generations and age.
- Mintel Reports This link opens in a new window
Provides market information on markets for consumer products, travel, lifestyles and leisure for industries like airlines, automotive, beauty and personal products, apparel, food and food service, health and wellness, technology, and retailing. Reports combine data & analysis of the competitive landscape, market-share analysis and consumer profiles.
- Statista This link opens in a new window
A statistics portal to the world of data and facts, categorized by subjects, and provides quantitative facts on finance, media & marketing, politics, telecommunications, sports & recreation and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
Audience Analysis
- eMarketer This link opens in a new window
Deep coverage of spending, marketing, demographic and social behaviors in the digital world (social media, internet and mobile application, company spending, consumer reception, and financial data).
- Simmons Catalyst This link opens in a new window
Catalyst (formerly the Insights Platform), contains data from the National Consumer study, an annual survey of U.S. consumers' buying and media habits. Use to create customized reports of the data. The most recent data available is two years old.
- How to Read a Crosstab In SimmonsThis PowerPoint presentation provides a step-by-step explanation for creating and interpreting a crosstab of consumer data in Simmons Insights.
- SimplyAnalytics This link opens in a new window
Formerly known as SimplyMap, a web-based mapping application that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing variables. Custom information can be exported to Excel, PDF, Microsoft Word and more.