Advertising and Public Relations

Deep coverage of spending, marketing, demographic and social behaviors in the digital world (social media, internet and mobile application, company spending, consumer reception, and financial data).

Simmons Insights, formerly Simmons OneView, contains data from the National Consumer study, an annual survey of U.S. consumers' buying and media habits. Use to create customized reports of the data. The most recent data available is two years old.

Formerly known as SimplyMap, a web-based mapping application that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing variables. Custom information can be exported to Excel, PDF, Microsoft Word and more. 

Statista is a statistics portal to the world of data and facts from thousands of sources onto a single platform. Categorized into subject sectors, Statista provides patrons with direct access to relevant quantitative facts on finance, media & marketing, politics, telecommunications, sports & recreation and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases. Statistical data can be downloaded directly into PowerPoint, Excel, and JPG formats.

Statistics produced by federal agencies, states, and intergovernmental organizations with advanced PowerTables which allow direct searching for a table based on subject terms, coverage date, and other criteria. Also includes updated links to the full text of many statistical reports on government websites. Additional Research Tables module adds more PowerTables with special focus on business-related statistics.

A collection of public opinion poll data with results from 1935 to the present. Contains questions and datasets from U.S. and international polling firms. Surveys cover topics including, social issues, politics, pop culture, international affairs, science, the environment, and more. When available, results charts, demographic crosstabs and full datasets are provided for immediate download.