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Advertising and Public Relations

Library resources to support research in learning in the area of advertising and public relations.

Audience Analysis

How to Use SimplyAnalytics

 

This video covers the basics of how to use SimplyAnalytics to create maps for data. SimplyAnalytics is a cloud-based GIS and data visualization tool that combines demographic, business, and geographic data in an easy-to-use mapping and visualization interface.

Gathering Statistics

Trend and Opinion Data

Census Data