Deep coverage of spending, marketing, demographic and social behaviors in the digital world (social media, internet and mobile application, company spending, consumer reception, and financial data).
Catalyst (formerly the Insights Platform), contains data from the National Consumer study, an annual survey of U.S. consumers' buying and media habits. Use to create customized reports of the data. The most recent data available is two years old.
Formerly known as SimplyMap, a web-based mapping application that lets users create professional-quality thematic maps and reports using powerful demographic, business, and marketing variables. Custom information can be exported to Excel, PDF, Microsoft Word and more.
If you would like to save your work, you must register for an account. Navigate to the database and select “Create an Account” if you are a first-time user.
This video covers the basics of how to use SimplyAnalytics to create maps for data. SimplyAnalytics is a cloud-based GIS and data visualization tool that combines demographic, business, and geographic data in an easy-to-use mapping and visualization interface.
A statistics portal to the world of data and facts, categorized by subjects, and provides quantitative facts on finance, media & marketing, politics, telecommunications, sports & recreation, and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
Statista uses Single-Sign On (SSO) authentication to verify users institutional access. Click “Access Database” above and login to mybama using your ua.edu email address and mybama password.
Provides access to statistical information produced by U.S. federal agencies, states, private organizations, and major intergovernmental organizations. Offers perspectives and insight on national trends and implications combined with filtering capability. Whether tables, statistical reports, publication abstracts, or datasets, results are ranked by relevance.
A collection of public opinion poll data with results (1935 - present). Contains questions and datasets from U.S. and international polling firms. Surveys cover topics such as social issues, politics, pop culture, international affairs, science, the environment, etc. When available, results charts, demographic crosstabs & full datasets are provided for download.