Hello! This is a guide to resources selected by the Department of Advertising and Public Relations that will support your research throughout your time in the program. If you need any assistance, please reach out to me, your librarian!
Also, these resources are quite extensive and valuable. While the University Libraries cannot provide exact numbers (due to contract stipulations), here is how our head of acquisitions framed the value of these resources for students:
"The University Libraries provides unlimited site license access to online resources for all users affiliated with The University of Alabama. In most cases, licensing includes access for all users both on and off campus.
"In addition to the rich content available in the databases highlighted [in this guide], the library also provides access to a large number of general search databases as well as to print resources and streaming media. The highlighted resources represent a cost of over $450,000 per year which provides unlimited access to faculty and students.
"The library monitors usage and works directly with faculty to ensure that the content is meeting the teaching and research mission of the university. Armed with usage data and other key metrics the library works individually and with partner institutions to negotiate pricing and licensing to ensure good stewardship of university funds."
Catalyst (formerly the Insights Platform), contains data from the National Consumer study, an annual survey of U.S. consumers' buying and media habits. Use to create customized reports of the data. The most recent data available is two years old.
Provides advertising expenditure data across 18 media types, including magazines, newspapers, radio, cable and network television and internet. Functionality allows users to monitor advertising expenditure by brand.
Business Source Ultimate gives access to full-text business journals, covering current trends, historical data, and global perspectives from 1886 to present. It includes essential journals like Harvard Business Review and Forbes.
Provides market information on markets for consumer products, travel, lifestyles and leisure for industries like airlines, automotive, beauty and personal products, apparel, food and food service, health and wellness, technology, and retailing. Reports combine data & analysis of the competitive landscape, market-share analysis and consumer profiles.
Access Instructions: Please accept the terms and conditions before clicking through to the Mintel homepage. First time users must create a profile using your university email address before downloading reports.