This guide contains a selection of resources related to the Fall 2024 APR Senior Campaign Project. Use the resources located in this guide to find information related to energy drinks and eSports. Please also look at the other resources in the Advertising and Publications Guide to find resources related to your research. If you run into any issues or roadblocks you can email me or schedule a research consultation with me.
Catalyst (formerly the Insights Platform), contains data from the National Consumer study, an annual survey of U.S. consumers' buying and media habits. Use to create customized reports of the data. The most recent data available is two years old.
Provides advertising expenditure data across 18 media types, including magazines, newspapers, radio, cable and network television and internet. Functionality allows users to monitor advertising expenditure by brand.
Communication Source merges EBSCOs Communication & Mass Media Complete database with content from Communication Abstracts, providing comprehensive indexing and full-text coverage of literature covering communication, linguistics, rhetoric and discourse, speech-language pathology, media studies and related fields.
Business Source Ultimate gives access to full-text business journals, covering current trends, historical data, and global perspectives from 1886 to present. It includes essential journals like Harvard Business Review and Forbes.
Gale OneFile: Communications and Mass Media Collection offers full-text access to peer-reviewed journals, trade journals, magazines, newsletters, and videos covering various aspects of the communications
Business Source Ultimate gives access to full-text business journals, covering current trends, historical data, and global perspectives from 1886 to present. It includes essential journals like Harvard Business Review and Forbes.
D&B Hoovers, formerly OneSource Global Business Browser, provides access to industry analysis, company profiles, corporate families, key executives, and financial data.
Extensive resource for business information. Full text of thousands of business and news publications, along with in-depth company profiles.
Provides market information on markets for consumer products, travel, lifestyles and leisure for industries like airlines, automotive, beauty and personal products, apparel, food and food service, health and wellness, technology, and retailing. Reports combine data & analysis of the competitive landscape, market-share analysis and consumer profiles.
Access Instructions: Please accept the terms and conditions before clicking through to the Mintel homepage. First time users must create a profile using your university email address before downloading reports.
An internet-based research service covering thousands of stocks, mutual funds, and exchange-traded funds. Also includes Fund and Analyst reports.
Covers sports medicine, sports law, exercise physiology, biomechanics, sports psychology, training techniques, coaching, physical fitness, recreation facilities and equipment. Includes citations to scholarly articles, books, conference proceedings, theses and dissertations, reports, and other materials produced by international sports organizations.
Formerly known as SBRnet (Sports Business Research Network) offers market research and industry news for the sporting goods and sports marketing industries.
Analyses for 700+ US industries. Includes global & specialized industry reports, risk rating reports and business environment profiles.
MarketLine offers a collection of company, industry, financial, product and country information, research and data extending over all major marketplaces and industries.
Formerly known as Business Insights: Essentials, this database offers current competitive intelligence on companies, career and investment opportunities. It includes company histories, rankings, brand/product info, Investext, CDA Investment Insider, HR Law Case Digest, and association contact information.
Deep coverage of spending, marketing, demographic and social behaviors in the digital world (social media, internet and mobile application, company spending, consumer reception, and financial data).
Detailed research reports aggregated from research and consulting services. With global coverage the major categories include consumer goods, food & beverage, heavy industry, services, public sector, life sciences, technology and marketing.
WARC (World Advertising Research Center) features a large collection of successful marketing and advertising case studies, complete with videos and print ads from the campaigns. Also includes news sources, academic journals, and trade publications related to advertising, Adspend data sets, and market trend research.
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