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Advertising and Public Relations

Library resources to support research in learning in the area of advertising and public relations.

Welcome!

This guide contains a selection of resources related to the Fall 2024 APR Senior Campaign Project. Use the resources located in this guide to find information related to energy drinks and eSports. Please also look at the other resources in the Advertising and Publications Guide to find resources related to your research. If you run into any issues or roadblocks you can email me or schedule a research consultation with me.

Best Bets

Organization and Competition Research

eSports Resources

Databases

Journals

eBooks

Energy Drinks

Databases

Trade Publications

Newspapers

Tips For Searching This Topic

Scout Searching

  • Use the Filter by Subject Limiter on the lefthand side of the screen. This will help eliminate articles about other topics. This can also help you generate other relevant search terms.

Hints

  • Use your Booleans (and, or, not) to create targeted search strings
    • “energy drinks” and eSports
  • Use quotation marks to search for an exact phrase
    • Ex: “Energy Drinks” and “Brand Deals”