The purpose of this guide is to provide an overview of the Business Research Academy and showcase some Bruno Business Library subscription resources. You will learn more about these and hopefully use them as you advance through the program and work through the modules (embedded within Blackboard Learn) under the Business Research Academy.
Some of the sources that we are presenting here on this overview LibGuide underscore the key areas of the Business Model Canvas (BMC). The BMC provides a workable framework to present a number of sources that support the 9 key areas of that framework.
As you look through this LibGuide you will see some boxes that have titles that reflect the BMC. Use this LibGuide as a reference tool for some of the things you will learn in the Business Research Academy, as well as a guide to assist you in your research as you are putting your business plan together.
Bruno Business Librarians
The Business Model Canvas (BMC), found in your textbook, has been used as a guide to turn your attention to some of the Bruno Library subscribed databases that support those key areas such as "Value Proposition" - see Mintel Reports and MarketResearch.com Academic. You will find a LibGuide for the Business Model Canvas (BMC) within Blackboard Learn in the Business Research Academy modules for GBA 371 - Operations Management.
You will use a mixture of delivery platforms to access the learning content for the Business Research Academy. This particular platform is called a LibGuide and is provided via a company called SpringShare. They produce a number of online service products like this. Another one of their products that you will use is called LibWizard.