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UA LibGuides Author Guide: G&BP: Writing for the Web

Best practices, guidelines, training, and support for UA LibGuides authors.

5. Writing for the Web

What the Guidelines & Best Practices Say

Please read researcher Jakob Nielsen’s evidence‐based guide for writing for the web at

“…Web pages have to employ scannable text, using:

  • meaningful sub‐headings (not "clever" ones) .
  • bulleted lists .
  • one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph) .
  • the inverted pyramid style, starting with the conclusion .
  • half the word count (or less) than conventional writing (sic) …”

"LibGuides Guidelines and Best Practices," pp. 2-3

Related Resources & How To's